Archive for September 24, 2009

CEO Jon Stromberg: THG Strategy Fits Needs of Global-Minded CEOs

September 24, 2009 admin No comments
Fitness Needs


As more CEOs are looking globally to grow their businesses in a more challenging marketplace, they are seeking new avenues to extend their relationships and reach in many countries—a trend that mirrors THG’s experience offering hospitality packages across the globe, says THG CEO Jon Stromberg.

“Our C-level contacts and clients realize that as they expand their global reach in today’s ever-changing market, connecting with customers outside of an office atmosphere whether it be the Masters Golf Tournament or Singapore Grand Prix, to the World Soccer Championships or Americas Cup is a key advantage in allowing each to pinpoint and develop regional relationships around the world,” Stromberg says. “Language and cultural barriers seem to disappear when experiencing a global event of personal interest to customers.

The assessment fits with findings from IBM’s most recent Global CEO Study, which highlights increased investments in global opportunities and an emphasis on building collaborative relationships with customers and prospects to engender future success. The study details the focus on relationship building is due to a more demanding and sophisticated customer bases across more countries and CEO recognition that quality customer relationships offer a way to differentiate their companies from competitors.

Through its 63 global locations, which span from London and Sydney, to Kuala Lumpur and Chicago, THG is seeing more evidence that affirms the IBM study findings. Companies are seeking THG’s assistance to craft hospitality offerings at a larger number of events in multiple countries to address their global business goals.

“Response and interest in our global THG Open Contract program is stronger than ever,” Stromberg says. A key benefit of the service, he explains, is the ability for companies to tailor the Open Contract to respond to business-and relationship-building needs at both corporate and regional levels.

For example, HID Global, a provider of technology-based security solutions, used THG’s Open Contract format to provide relationship-building opportunities during the U.S. Open Golf Championships, the Autumn Rugby International’s, and the Malaysian Grand Prix in the past year.

“The company has now expanded its Open Contract and plans to allow each global region to use a portion of the funds to build customer relationships in targeted geographic areas, working in conjunction with THG’s Chicago office,” Stromberg says.

“Our Open Contract program is the perfect complement for C-level executives to meet their global business goals,” he says.

 

For more about THG’s global event hospitality offerings, click here.



Jon Stromberg currently serves as CEO of North America for THG. Jon began his career at THG in sales, progressing through the ranks to become CEO in October 2008. Learn more about Jon Stromberg on his LinkedIn page.

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Fitness Centers – Reasons To Use Their Service

September 24, 2009 admin No comments
Fitness Centers


Fitness centers have sprung up everywhere. We seem to find them in every hotel and shopping mall. But are they really necessary? Surely we can get enough exercise without these special facilties.

Well the fact is that we can’t. We spend most of time in our cars or sat behind a desk. It is rare for us to walk to work or school. In the evenings we sit at home and watch t.v and ususally eat and drink too much. The result is an obesity epidemic.

Most of us live in towns that are pedestrian unfriendly. There are no sidewalks and those that do exist are unpleasant to walk along, or even dangerous. That is why we need special places to get fit.

A good fitness center will provide a range of options. Some may have swimming pools but this tends to make them more expensive. If you want to keep within a budget you may not want one like this.

Some fitness centers will have their own physical therapy departments. You will be able to get treatment for injuries and services such as massage. This may be an advantage to you if you are recovering from an illness and trying to rehabilitate your body. Expert help may be a benefit to you.

The physical therapy centre may offer hydrotherapy facilities. These typically consist of a hot pool with water jets that massage the body, sauna and steam room. These can be of great help to anyone who suffers from arthritis or has experienced physical injuries. Hydrotherapy helps to maintain mobility and reduce pain.

Every fitness center should have exercise machines such as elliptical trainers, tread mills, rowing machine, exercise bikes and cross trainers. Obviously, you could buy one of these machines yourself but the advantage of a fitness center is that there is more choice. Working out on the same machine everyday can become boring.

At a fitness center you can change your routine. You can work out a whole circuit going from one machine to another. Each one tends to make slightly different demands on the body.

As you become fitter you can move on to more demanding routines. There is no need to stick at the same level as you might working out in the comfort of your own home.

A fitness center will also have weight machines and free weights. Weights can be a little daunting for the novice but there are very useful in attaining your fitness goals. The advantage of a fitness center is that you have the services of an instructor to explain how to use the machines and how to begin free weights.

The presence of fitness professionals is one of the main reasons to use a fitness center. You have their knowledge and experience on tap to help you get started and to help you progress towards your objectives.

Some fitness centers may also organize group classes such as yoga, martial arts, tai chi or aerobics. Classes can be helpful in teaching you new skills or in maintaining your motivation. It can help to know that you are surrounded by people with the same desire to improve their fitness levels.



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